GOOGLE BRAND GUIDE

In a brand-wide push to bring cohesion to Google’s spatial and experiential presence, we at Optimist worked to develop a spatial branding guide to aid in the translation and development of core Google tenants to the built environment.

The result was a comprehensive brand guide derived from branding principles, meant to guide both internal and 3rd party vendors in numerous projects from experiential cafes, to large expositions, to pop-up concerts and staged events.