POLAROID STUDIOS

A comprehensive proposal for physical retail spaces was crafted to support the new goals of the Polaroid brand. The goal was to create a flagship for Polaroid that lives between experience, content & conversation, while attracting cognitive participation from the creative community.

Rooted in strategy, we delivered an experiential multi-channel concept that blended a professional level of infratructural spaces for photography, coworking, and music record-ing, with an open plan retail and restaurant concept. We proposed community programs to support a creative culture, and crafted unique narrative experiences that would create a lasting bullwark within each community that the space would be implemented in.